The queen bee role (QBR) is the single most important activity that your business engages in for growth and success.
In his book 'Clockwork' Mike Michalowicz talks about the QBR and how every company has the one thing that has brought them to where they are now and will help them grow to where they want to be. Discovering what your QBR is will help you better serve and delegate to keep it alive and thriving.
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In a beehive, the survivability and thrivability are centered around the Queen bee; she is the one that produces eggs that will grow the hive. Until she is kept safe and healthy, the hive does not grow and will eventually die. The worker bees' primary task is to keep the queen bee producing eggs, and until then, all other tasks get put on hold.
Though there is a single queen bee in a hive, there is no single person in a business as the QBR. It's not a person; it's an action, in this case, producing eggs.
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Often, the owner of a small business will try and fulfill the QBR by themselves and get overwhelmed by the work involved. They rightly see that it keeps the company alive, but they aren't able to work on the bigger picture visionary piece of the puzzle due to running around keeping it alive.
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Mike Michalowicz outlines how to find your QBR by looking at the big promise of your business. You can only make one big promise to a customer, and in combination with the delivery of the promise is your QBR.